SURABHI
“Tagline”
SURABHI stands for Small Urban Rural Agriculture Business Help Initiative.
SURABHI was founded by Alok Gupta in 2009, to help rural Indian farmers become entrepreneurs. It leverages the ‘cow economy’ model, allowing farmers to gain self-sustaining income by producing high quality A2 milk from indigenous Indian cow breeds.
Currently, SURABHI supports a cluster of 20 villages, empowering the livelihoods of 10s of thousands of farmers.
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YEARS OF OPERATION
FARMERS SUPPORTED
About Our Foundation
SUSTAINABLE INCOME
SURABHI leverages the latest economic research on rural development to provide the infrastructure for farmers to have year-round income.
NO MIDDLEMAN
We sell direct to the customer. By cutting out the middleman, farmers keep more profits.
QUALITY MILK
A2 milk from indigenous Indian cows has proven to be more nutritious and safer for infants.
SCALABLE IMPACT
The model has worked well and continues to grow.
We Have the Power to Help India’s Farmers, and We’re Doing Something About It
In 2009, inspired by a statement from India’s then-Prime Minister about the country’s economic challenges, the founder of SURABHI, originally in chemical manufacturing, decided to shift focus towards sustainable rural development.
Through extensive research and collaboration with agricultural experts, farmers, and government officials, he identified the potential of a cow-based economy to improve rural livelihoods.
By incorporating indigenous Indian cow breeds, the SURABHI Foundation established a model where rural communities produce high-quality, nutrient-rich A2 milk, sustaining income and offering urban markets a healthier alternative.
Over 14 years, this initiative has grown, now supplying milk across major Indian cities, fostering a unique rural-urban economic partnership that enriches both sides.
Additional Information
Follow the links below to view more detailed documents about SURABHI, including our strategy, outcomes and academic research that informed our methodology.
strategy
An overview of SURABHIS mission and detailed information about our initiatives
VILLAGES
A presentation to students at IIT about the role of field agency in rural development
COW PRODUCTS
The wide range of uses of cow products from milk, urine and dung
RESEARCH
Academic research on rural development that helped inform the SURABHI model
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